DOI: 10.33917/mic-4.111.2023.51-55

The concept of «digital twin» as a tool for building strategic planning for the industrial sector is generalized. The use of leadership «models» in strategic planning is substantiated, the stages of evolution and the stages of building a «digital twin» in production are reflected.

References: 

1. Andreev Yu.S., Tsarev M.V. Digital twins in industry: development history, classification, development scenarios. Economics and Management. St. Petersburg, 2019. pp. 45-46. (In Russ.).

2. Zhukovskaya I.V. Service market segmentation: problems, solutions. Microeconomics. 2021;2:32-37. (In Russ.).

3. Mineva O.K., Gubanova A.V. Digital transformation as a tool for developing the competitiveness of industrial enterprises. Creative economy. 2020;6:17-18. (In Russ.).

4. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya. Microeconomics. 2022;1:75-78. (In Russ.).

DOI: 10.33917/mic-3.110.2023.72-79

The scientific article proposes an algorithm for determining the total tourism potential on the example of the most promising areas for the development of domestic tourism on the example of the Republic of Tatarstan: youth tourism; cultural and educational tourism; sports tourism; cruise tourism; ecological tourism; business tourism.

References:

1. Zhukovskaya I.V. Segmentation of the service market: problems, solutions // Microeconomics. 2021;2:32-37. (In Russ.).

2. Regions of Russia. Socio-economic indicators. 2021. Rosstat. URL: http://rosstat.gov.ru

3. Ragimkhanov A.V. Systematization of scientific approaches to the study of the competitiveness of services: from theory to practice / A.V. Ragimkhanov, I.V. Zhukovskaya // Microeconomics. 2022;1:75-78/ (In Russ.).

4. Statistical collection. Information-analytical materials. Methodology. Rosstat. URL: http://rosstat.gov.ru