From Pandemic to Geopolitical Turbulence: Twists and Turns of the Appraisal Market

DOI: 10.33917/es-3.189.2023.77-85

Methodology for studying the strategic potential of valuation companies in Russia is based on applying the “Strategic Matrix of the Company” software package, its algorithm involves the analysis of qualitative and quantitative indicators that allow to build a complete profile of the company and to give a scenario forecast of its development. The main qualitative parameters under analysis are: the degree of innovation and differentiation of services, the competition level and the market position of the company, priority of certain strategic goals in the company’s activities, effectiveness of motivation, corporate culture and ability to quickly access the necessary resources.

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